Primary horizontal logo
Use this full lockup on white and light backgrounds whenever the company name should read clearly.
Official visual identity · Digital update 2026
Shiny Go Clean brand guidelines
The official logo, color, typography, and usage resources for representing Shiny Go Clean consistently.
01 · Naming
Use the full name.
Write Shiny Go Clean with all three words together and one space between each word.
Use the full name in public copy, media, partner pages, proposals, and directory listings. Avoid abbreviating it to SGC outside internal work.
Correct
Shiny Go Clean
02 · Logo system
Horizontal logo and icon.
Use the horizontal logo whenever space allows. Use the icon when the company name is already clear. Always use the supplied files rather than recreating the bottle, sparkle, circle, smile arc, or wordmark.
Reversed horizontal logo
Use this transparent reversed lockup on Shiny Blue, black, ink, or other high-contrast dark fields.
Primary icon
Use for social avatars, favicons, app tiles, and compact placements where Shiny Go Clean is already identified.
Reversed icon
Use this transparent reversed icon on Shiny Blue or another high-contrast dark field.
03 · Clear space and size
Give the mark room to breathe.
Clear space
Keep text, edges, and other graphics away from the outer circle, sparkles, bottle silhouette, and smile arc.
Icon minimum
32pxRecommended digital size
Horizontal minimum
160pxRecommended digital width
Below these sizes, switch to a simpler placement rather than compressing or cropping the logo.
04 · Color
Bright, clean, and direct.
Shiny Blue is the primary digital color. Soft Mist supports quiet panels. Black and white create the strongest logo and text contrast.
Shiny Blue
#3182F5
RGB 49, 130, 245
Primary digital brand color, links, and highlights
Soft Mist
#DFE6F3
RGB 223, 230, 243
Supporting panels and quiet background separation
Black
#000000
RGB 0, 0, 0
Primary logo wordmark and high-contrast text
White
#FFFFFF
RGB 255, 255, 255
Logo contrast, open space, and light fields
Use black for normal-size text on Shiny Blue. White does not meet normal-text contrast on this blue.
05 · Typography
Friendly display. Clear body copy.
Current website display · Fraunces 400–600
A cleaner home feels lighter.
Use Fraunces for major website headlines and editorial moments. Keep the composition open and the line height readable.
Body and UI · Inter
Simple language. Clear expectations.
Use Inter for body copy, navigation, buttons, forms, and captions. The logo lettering is artwork and should never be retyped or reconstructed.
RegularMediumSemiboldBold
06 · Misuse
Keep the logo intact.
Rotate the logo
Stretch, squash, or distort the logo
Crop the smile arc, sparkles, bottle, or wordmark
Rebuild the logo with typed text
Change the spacing between the icon and wordmark
Add gradients, shadows, outlines, or effects
Recolor individual parts of the mark
Use a logo version with weak background contrast
Brand assets
Download the approved files.
The ZIP includes four updated SVG logo variants and a plain-text usage guide. The files use Shiny Blue #3182F5.
Use the supplied files without changing their proportions, spacing, or internal colors.